MediaMarkt launches new loyalty club: miMediaMarkt
Published 5 months ago · Consumer
Reading time: 24s · Source 84s · · eleconomista.es
Sentiment: · · ·businesses: MediaMarkt
- MediaMarkt has launched a new loyalty program called miMediaMarkt, allowing customers to accumulate points and redeem them for gift cards worth 20, 40, and 80 euros.
- Members of miMediaMarkt can enjoy exclusive benefits such as access to special events, promotions, and birthday gifts.
- The program is free and available to all adult customers in the Iberian Peninsula and Balearic Islands, with registration possible in-store, online, or via the app.
- In just one month since its pilot launch, miMediaMarkt has achieved 335,000 registrations and a 40% increase in average spending per customer.
- The initiative aims to enhance customer engagement and personalize offers, supporting MediaMarkt's strategy for growth in Spain.
Find out the mood, impact, relevance and relevant interest groups
Analyses of the article
SENTIMENT
The article reports on a favorable development with the launch of a new loyalty program that has already shown positive results in customer engagement and spending.
IMPACT
Short
The impacts of the loyalty program are noticeable within a short period, as evidenced by the rapid registration numbers and increased spending.
RELEVANCE
High
The loyalty program is of great importance to a broad audience, particularly customers in Spain, as it directly affects their shopping experience and MediaMarkt's business strategy.
STAKEHOLDER
businesses
The article primarily discusses MediaMarkt's business activities and strategies, making it relevant to the business sector.