The largest brewery in Switzerland expresses satisfaction despite market decline
Published 3 months ago · Companies
Reading time: 32s · Source 66s · · handelszeitung.ch
Sentiment: · · ·businesses: Feldschlösschen · Pepsi
- Feldschlösschen maintained its stable position in the beer market despite a 1% decline in beer sales for 2024, which is less than the overall Swiss market decline of 1.4%.
- Non-alcoholic beers continue to trend positively, with a 3% increase in sales volume compared to the previous year.
- Since 2018, over one-third of Feldschlösschen's newly launched products have been non-alcoholic beers, which now account for 9% of their total beer volume.
- Feldschlösschen also saw a 3% increase in craft and specialty beers, although they anticipate market saturation in this segment.
- In the mineral water and soft drinks sector, Feldschlösschen increased sales by 2% with the Pepsi brand, despite a 1.1% decline in the overall Swiss market.
- The company plans to invest in a new high-bay warehouse in Rheinfelden to strengthen its beverage trade strategy and improve direct distribution to gastronomy.
Find out the mood, impact, relevance and relevant interest groups
Analyses of the article
SENTIMENT
The article highlights positive developments such as increases in non-alcoholic beer sales and craft beers, as well as strategic investments, indicating an optimistic outlook for the company.
IMPACT
Short
The impacts of Feldschlösschen's sales performance and strategic investments are noticeable within a short period, particularly in the context of the current market trends.
RELEVANCE
Moderate
The article is moderately relevant as it discusses specific business performance and strategies that may interest stakeholders in the beverage industry, but it may not have broad appeal to the general public.
STAKEHOLDER
businesses
The focus is primarily on the business activities of Feldschlösschen and its market strategies, making it most relevant to businesses in the beverage sector.