Competition from Discounter Aldi and Lidl: Cheap Organic Products at Alnatura Switzerland and Coop
Published 3 months ago · Consumer
Reading time: 16s · Source 45s · · handelszeitung.ch
Sentiment: · · ·businesses: Lidl · Coop · Migros · Aldi
- Swiss consumers are the highest spenders on organic products, averaging 454 francs per person annually.
- Organic products in Switzerland are 56.4% more expensive than conventional ones, making them unaffordable for many.
- The high prices of organic products, especially those with the Swiss Knospe label, are a topic of debate regarding production costs versus retailer margins.
- Migros and Coop are launching cheaper organic products to compete with discount retailers like Aldi and Lidl.
Find out the mood, impact, relevance and relevant interest groups
Analyses of the article
SENTIMENT
The article highlights challenges related to the affordability of organic products and the ongoing debate about production costs, which conveys a negative sentiment.
IMPACT
Short
The impacts of the high prices of organic products and the introduction of cheaper alternatives by major retailers are likely to be felt in the short term as consumers react to pricing changes.
RELEVANCE
Moderate
The topic is moderately relevant as it pertains to consumer behavior and market competition within Switzerland, which may not affect a broad audience outside this context.
STAKEHOLDER
businesses
The article primarily discusses the actions of businesses in the retail sector, particularly regarding their strategies to address pricing issues in the organic products market.