Competition from Discount Chains Aldi and Lidl: Cheap Organic Products at Alnatura Switzerland and Coop
Published 4 months ago · Consumer
Reading time: 19s · Source 45s · · handelszeitung.ch
Sentiment: · · ·businesses: Coop · Migros
- Migros and Coop are launching cheaper organic products to compete with discount chains.
- Swiss consumers have the highest per capita spending on organic products, averaging 454 francs annually.
- Organic products in Switzerland are significantly more expensive, with an average price increase of 56.4% compared to conventional products.
- The high cost of organic products, especially those with the Swiss Knospe label, makes them unaffordable for many consumers.
- There is ongoing debate about whether the high prices are due to production costs or excessive margins from major retailers.
Find out the mood, impact, relevance and relevant interest groups
Analyses of the article
SENTIMENT
The article highlights challenges faced by consumers due to high prices of organic products, which reflects a negative sentiment regarding affordability and market dynamics.
IMPACT
Short
The article discusses immediate actions taken by Migros and Coop to launch cheaper organic products, indicating a short-term impact on consumer choices and market competition.
RELEVANCE
Moderate
The article is moderately relevant as it pertains to the Swiss market and specific consumer behavior, but may not have broad implications beyond that context.
STAKEHOLDER
businesses
The focus is on businesses (Migros and Coop) and their strategies in response to market competition, making them the primary stakeholders of interest.